RSS

Oprah and the IPad

15 Jul

(UPDATE:  Susan Casey, O Magazine Editor, reports that the O App is scheduled to launch November 16, 2010.)

It seems even non-iPhone and iPod lovers/users have embraced the iPad. If you’re only using it to surf or email, it certainly sounds like it beats those blindness-inducing tiny devices.  So, in the Fall, there will be a great app for those of you who love the iPad (and E-books) and Oprah. OK, so the iPhone and iPad people can get it, too.  From AdAge:

http://adage.com/mediaworks/article?article_id=144927

Oprah Magazine’s iPad Edition will sell and display E-book (plus more)

By Nat Ives Published: July 14, 2010

NEW YORK (AdAge.com) –Hearst Magazines sold more than 12,000 downloads of its Popular Mechanics iPad edition since its release on July 8 and is gearing up to release many more apps this year, including app editions of Esquire; Marie Claire; O, The Oprah Magazine; Food Network Magazine; Cosmopolitan and Harper’s Bazaar. It’s also working on many apps that extend its magazines’ brands but aren’t versions of regular issues, according to Hearst executives.             …

Getting into e-book business
Capitalizing on Oprah Winfrey’s huge role recommending books to her fans, the iPad edition of O, The Oprah Magazine, that’s expected in the fourth quarter will let users buy e-books and read them within the app itself. The app preserve the basic magazine experience but include visual tags that let users know they can see a video message from Ms. Winfrey or interact in some other way. A module on articles will let users make comments and see other readers’ remarks.       …

http://adage.com/mediaworks/article?article_id=144927

However, AdAge also indicates that while magazines are surfing on the iPad wave, corporations, unlike on the iPhone or iPod, are only dipping their toes in the water with very few branded apps. Sales of the iPad hasn’t been phenomenal as with the iPhone. As always, it’s about reaching the widest audience. The companies want to make sure lots of us see those branded apps. Still,  I understand many of the iPhone apps are useable on the iPad. iPad owners probably don’t have to worry about getting their very own apps since as Apple built it, they (the brands) will come.

Advertisements
 
4 Comments

Posted by on July 15, 2010 in Know this?

 

Tags: , , , , , , , , ,

4 responses to “Oprah and the IPad

  1. Force Factor Review

    July 23, 2010 at 8:34 pm

    Hello, merely a brief comment to swing by and say kudos to your insights in this article. I ended up on your weblog right after researching workout related things on Google… guess I managed to get somewhat sidetracked! Anyway, many thanks and I will try to swing in in the future and read some of your future remarks. Thanks!

     
    • communjunkie

      July 29, 2010 at 2:18 am

      Thanks and welcome. I hope you do return and find other info of interest!

       
  2. Denae Sholes

    August 30, 2010 at 9:50 am

    Came across your internet site via yahoo the other day and absolutely like it. Keep up this fantastic work.

     
    • communjunkie

      September 4, 2010 at 2:53 pm

      Welcome and thanks! I apologize for delayed response. New at this and comments went into spam for some reason.
      Please do come back again!
      Dee

       

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: